Apoyo a los empresarios Latinos en Ashland

The Downtown Ashland Association is excited to unveil a new series of free Spanish language workshops aimed at empowering local entrepreneurs and organizations. Led by the dynamic Shanna Kabatznick of Shanna K Consulting Services, these four hands-on sessions will offer practical strategies that aim to uplift and support Spanish-speaking entrepreneurs at every level.
La Asociación del Centro de Ashland se complace en presentar una nueva serie de talleres gratuitos en español destinados a empoderar a empresarios y organizaciones locales. Dirigidas por la dinámica Shanna Kabatznick de Shanna K Consulting Services, estas cuatro sesiones ofrecerán estrategias prácticas que tienen como objetivo elevar y apoyar a los empresarios de habla hispana en todos los niveles.

Workshop Schedule - Horario del Taller:

• September 12, 2024 – Basic Steps to Start Your Business
  12 de septiembre 2024 7pm – Pasos Básicos para iniciar tu Negocio

  • This introductory workshop is tailored for aspiring entrepreneurs who are ready to turn their business ideas into reality. Participants will learn the fundamental principles necessary for launching a successful business.

  • Este taller introductorio está diseñado para aspirantes a emprendedores listos para convertir sus ideas de negocio en realidad. Los participantes aprenderán los principios fundamentales necesarios para lanzar un negocio exitoso.

• September 19, 2024 – Establish Marketing Tactics to Grow Your Business
  19 de septiembre 2024 7pm – Establezca tácticas de marketing para hacer crecer su negocio

  • Discover how to effectively identify and segment your market. This session will guide you in setting specific marketing objectives to reach and engage your ideal customers.
    Descubra cómo identificar y segmentar su mercado de manera efectiva. Esta sesión le guiará en el establecimiento de objetivos de marketing específicos para atraer a sus clientes ideales.

• September 26, 2024 – Let’s Talk About Finances and How to Manage Them in Your Business
  26 de septiembre 2024 7pm– Hablemos de finanzas y cómo gestionarlas en negocio

  • Enhance your business’s financial health by diving into essential financial management techniques. This workshop will equip you with the knowledge needed to oversee and improve your business finances.
    Mejore la salud financiera de su empresa profundizando técnicas esenciales de gestión financiera. Este taller te equipará con el conocimiento para supervisar y mejorar las finanzas de tu negocio.

• October 3, 2024 – Establishing a Five-Year Plan to Continue Your Business
  3 de octubre de 2024 7pm – Establecer un plan de 5 años para continuar con su negocio

  • Ensure the longevity and success of your small business with a robust five-year plan. Utilizing SWOT analysis, this session will help you evaluate your business and strategize for a prosperous future.
    Garantice la longevidad y el éxito de su negocio con un sólido plan de cinco años. Utilizando el análisis FODA, esta sesión lo ayudará a evaluar su negocio y elaborar estrategias para un futuro próspero.

All workshops will be held in person at 7 PM inside The Gathering Place (155 Junction Dr, Ashland, VA 23005) and are fully ADA accessible. 
Todos los talleres se llevarán a cabo en persona en The Gathering Place (155 Junction Dr, Ashland, VA 23005) y son totalmente accesibles según la ADA.

Shanna Kabatznick, acclaimed as the “Queen of Hookups,” is known for her energetic and engaging presentation style. An international bilingual speaker, trainer, and consultant, Shanna excels in creating an environment where attendees feel motivated and informed.
Shanna Kabatznick, aclamada como la "Reina de las conexiones", es conocida por su estilo de presentación enérgico y atractivo. Es una capacitadora y consultora bilingüe internacional, Shanna se destaca en la creación de un entorno donde los participantes se sienten motivados e informados.

Local businesses are encouraged to sponsor these workshops for a unique opportunity to connect with the community of entrepreneurs. Sponsorship includes marketing benefits and promotional space at the events. 
Estos talleres también son una buena oportunidad para las empresas locales a patrocinar y tener una oportunidad única de conectarse con la comunidad de emprendedores. El patrocinio incluye beneficios de marketing y espacio promocional en los eventos.

For more details on each workshop, sponsorships, and to learn more about Shanna Kabatznick, visit AshlandVirginia.com/Espanol

Louise Keeton Named Director of Operations

The Downtown Ashland Association (DAA) is thrilled to announce the promotion of Louise Keeton to Director of Operations. Since joining DAA as Marketing Director in March 2023, Keeton has played a pivotal role in elevating the organization’s presence, earning over nine million media impressions and increasing digital media engagement by an astounding 700%. Their innovative event planning efforts have drawn more than 35,000 visitors to Downtown Ashland, solidifying the town’s reputation as a vibrant and welcoming community hub and one of the top mainstreets in America.

In their new role as Director of Operations, Keeton will oversee the planning of beloved community events such as Ashland Train Day, Ashland Halloween, Light Up the Tracks, and Ashland Fourth Fridays. Additionally, they will lead DAA’s marketing initiatives, representing the organization across TV, radio, social media, and print, with a focus on making Downtown Ashland a premier destination for both locals and visitors.

"Appointing Keeton as Director of Operations is the best decision Downtown Ashland Association has ever made," said Executive Director Coach Antonio Miller.

Keeton’s connection to Ashland runs deep, having moved to the town in seventh grade. Their passion for the community was evident from a young age, as they eagerly volunteered with the Ashland Variety Show, the Ashland Theatre, and other local initiatives. This commitment to the arts and community engagement ultimately led to the founding of the Whistle Stop Theatre Company, a non-profit organization that has become a cornerstone of Ashland’s cultural landscape.

Under Keeton’s leadership, the Whistle Stop Theatre Company has spent over a decade earning widespread recognition, including being named “Best of Richmond” “ and “Women in the Arts” by Style Weekly readers. Two of Keeton’s original plays have been published by YouthPlays, and their production “Cinderella: The Fairy Godmother’s Tale” was featured in the New York Children’s Theatre Festival. The Whistle Stop Theatre Company, a family-run, volunteer-based organization, has been praised for its dedication to providing quality entertainment that empowers, educates, and inspires audiences to develop their skills in empathy, literature, history, and imagination.

Reflecting on their journey, Keeton shared, "Ashland has been the center of my universe since childhood. From the moment I became an Ashland resident, my neighbors made me feel safe, seen, and embraced. I want everyone to feel so welcome in downtown Ashland. It is truly a dream job to be able to plan events and marketing on behalf of downtown Ashland."

Before joining DAA, Keeton honed their skills in brand amplification, digital growth, and content creation. Their tenure as a Digital Producer at Virginia’s Home for Public Media (VPM) was marked by numerous successes, including the development of innovative strategies to transform radio, podcast, and television content for social media. Keeton’s work at VPM garnered significant recognition, with their strategies being highlighted in Current’s “Local That Works,” PBS Tech Con’s “Steal This Idea,” and in Regional Edward R. Murrow Award prizes for Excellence in Innovation and Excellence in Social Media for three consecutive years. Keeton’s strategy for VPM’s Instagram grew the audience by over thirteen thousand followers.

Keeton’s impressive career trajectory, coupled with their deep commitment to the Ashland community, makes them an invaluable asset to the Downtown Ashland Association as they step into this new leadership role.

None of these efforts would be possible without the support of the community. To contribute to the continued success of Downtown Ashland Association, please consider making a tax-deductible donation at AshlandVirginia.com/giving

Leeanne Meadows Ladin First Recipient of the Inaugural Penny Chenery Award

In keeping with Penny Chenery’s long career of celebrating Secretariat’s legacy, promoting the best in racing, and honoring excellence in Thoroughbred athletes, the inaugural Penny Chenery award was presented to author/historian Leeanne Meadows Ladin of Montpelier, VA. The presentation was made on August 11 at Colonial Downs Racetrack in New Kent, VA after the running of the first-ever Penny Chenery race. Stephanie Nixon, chair of the Virginia Racing Commission, did the honors in the winner’s circle.

Secretariat Racing Into History

The "Secretariat Racing Into History" monument, sculpted by acclaimed artist Jocelyn Russell, stands as a remarkable tribute to the legendary Triple Crown champion in Virginia.

At the corner of England Street and Railroad Avenue on Randolph-Macon College

The new annual award, established by Penny’s children, recognizes a woman who has demonstrated outstanding sustained commitment to celebrating the achievements and legacies of Thoroughbred champions, for the benefit of the horse industry and the education of the public.

The family noted that Leeanne has been a tireless promoter of Secretariat’s story in person and in print and online for nearly two decades. As the co-author of the award-winning book, Secretariat’s Meadow, she toured the nation presenting Secretariat’s story to fans nationwide with eloquence and passion. She created and ran the original tourism program at the Meadow Event Park, formerly known as Meadow Stable, the birthplace of Secretariat. There, she narrated tours for visitors from all over the world. Additionally, she took care of the star of the tours, Groundshaker, a great-great-granddaughter of Secretariat and the last racehorse bred by Penny Chenery.

Leeanne led the successful effort to place the original barns and foaling shed at the Meadow on the National Register of Historic Places and the Virginia Landmarks Register. She inaugurated and organized the annual Secretariat Birthday Party which has been held in Ashland or at the Meadow ever since 2007. She was a key member of the team that brought the Secretariat Racing Into History monument to Ashland, VA. As a well-known media contact, she has helped to generate extensive coverage of Secretariat’s story locally and nationally. As a sought-after speaker, Leeanne traces not only Secretariat’s history but the formative role of Virginia in American horse racing.

Through her passion and knowledge, she has brought joy to fans nationwide and inspired new generations of fans to love Secretariat. Leeanne’s tireless efforts have burnished the Secretariat story and allowed it to shine in the hearts of fans everywhere.

Win Ashland Santa Train Tickets

You’ve been so nice this year, Downtown Ashland Association has a naughty secret to share with you. You can actually WIN Ashland Santa Train Tickets!

Guarantee holiday cheer when you enter to win 2 tickets for the magical December 1st Ashland Santa Train, proudly sponsored by Tiny Tim’s Trains and Toys! You won’t want to miss this festive ride, packed with holly jolly fun and seasonal surprises.

Three lucky winners will be notified by email on Friday, November 8, 2024, so don’t delay—enter today!

What You’ll Win:

🎅 Complimentary Coffee & Cocoa with Mrs. Claus at the Ashland Amtrak Train Station, the perfect way to warm up before your adventure!

🚂 A Round-Trip Excursion aboard reserved Amtrak passenger cars, heading to the historic charm of Colonial Williamsburg.

🎤 Onboard Entertainment straight from the North Pole, featuring SANTA, his elves, Christmas carols, and even a visit from the Polar Express Conductor!

🌟 A magical visit to Colonial Williamsburg, where you can stroll through the Historic Area and soak up the holiday spirit.

🎄 Time to explore Merchants Square, offering holiday shopping, restaurants, and all the yuletide cheer you can handle!

Schedule:

🕗 8:47 AM: Depart Ashland Train Station

🕗 10:36 AM: Arrive in Williamsburg

🕗 4:07 PM: Depart Williamsburg

🕗 5:47 PM: Return to Ashland Train Station

Whether you’re dashing through the snow or making spirits bright, the Ashland Santa Train is sure to get you on track for a day full of Christmas cheer! Enter now for your chance to win a seat on this unforgettable holiday journey!

sold out

Ashland Santa Train Raffle Tickets

$5.00

Celebrating Ten Years of Tiny Tim's Trains and Toys

Downtown Ashland, Virginia, has been on track for ten years of boundless fun, imagination, and train-themed joy, all thanks to Tiny Tim's Trains and Toys. Since its grand debut, this charming store has been the heartbeat of Ashland's vibrant community, and owner Suzanne Hemingway couldn't be prouder of the journey.

"My mission was and still is to be the local toy store I went to as a child," Hemingway says with a smile. "I love kid chaos. Yes, there is stuff kids can touch in this Hobby Store. The more squeals the better." It's this infectious enthusiasm that has made Tiny Tim's Trains and Toys a favorite destination for families far and wide.

The story of Tiny Tim's begins with a personal touch: Hemingway named the store after her son Colin, who played Tiny Tim in Dickens' A Christmas Carol at Randolph-Macon College in 2005. What started with a simple train layout in 2007 evolved into a full-fledged business in 2014, thanks to the support of friends like Arthur Brill and Beth Royal, who helped shape the store into the whimsical wonderland it is today.

From the very start, Tiny Tim's Trains and Toys has been a treasure trove for both young and seasoned enthusiasts. Initially stocked with toys, games, and science kits, the store quickly adapted to meet the needs of its customers, expanding its offerings to include a delightful array of model trains. "I was open to being what my customers wanted," Hemingway explains. "Model train lovers came in, and I started carrying more trains."

The store’s success is due in no small part to its dedicated team. Sonja Myers, who joined the store over nine years ago, and Russell Youens, a lifelong model train collector, have become integral to its success. Hemingway notes, "I know of no other colleagues who would check in inventory at 11 pm or pack a van at 5 am for a train show." Their dedication ensures that Tiny Tim’s remains at the forefront of the toy and train world.

As Ashland has evolved, so has Tiny Tim's. The store has been a proud participant in the town's growth, from updated sidewalks to a new Amtrak platform. "We’ve personally invited thousands of families to visit us in the Center of the Universe," Hemingway says. With the addition of the VIRTUAL RAILFAN and sponsorship of the southbound cam, Tiny Tim's has become a key player in Ashland's rail enthusiast community.

sold out

Ashland Santa Train Raffle Tickets

$5.00

Tiny Tim's is not just a toy store; it's a beacon of joy and community spirit. It offers an array of manipulatives, puzzles, and crafts designed to reduce stress and aid in cognitive and motor skill development. The store’s dedication to helping families through play is evident in its selection of games designed by therapists to target specific skills and enhance communication.

Hemingway’s vision extends beyond mere toys; it’s about creating magical experiences. The annual Ashland Train Day scavenger hunt and the enchanting Ashland Santa Train are just two examples of how Tiny Tim's creates enduring memories in the Center of the Universe. And for those looking to embrace the magic of the holiday season year, Susan Lowe’s picture book “Christmas Adventures at the Toy Store” is available for purchase.

In addition to toys and trains, visitors can find a variety of Ashland-themed merchandise, from hats to mugs to ornaments, making Tiny Tim's a perfect stop for souvenirs.

As we celebrate a decade of Tiny Tim's Trains and Toys, we tip our hats to Suzanne Hemingway and her dedicated team. Their passion for play, history, and community shines brightly in every corner of the store. "I am so glad I took a step, chance, crossed the tracks," Hemingway reflects. With ten years of delightful memories and countless more to come, Tiny Tim's is a testament to the joy and magic that a small-town toy store can bring.

Here’s to many more years of trains, toys, and endless squeals of joy! All aboard for another decade of fun at Tiny Tim's Trains and Toys!