Ashland Dance Academy performing at Ashland Fourth Fridays in the Ashland Town Hall Pavillion
The beloved Ashland Fourth Fridays series returns in 2025, bringing live music, local art, and vibrant community spirit to the Center of the Universe. Held on the fourth Friday of each month from May through August, this event invites visitors to shop, dine, and dance under the stars while enjoying free concerts, artisan vendors, and farm-to-table cuisine in historic downtown Ashland.
Each month, Ashland Fourth Fridays will feature a diverse lineup of live performances at the Ashland Town Hall Pavilion, highlighting some of Virginia’s most exciting musical acts in the Center of the Universe:
May 23, 2025 – The Generations Trio
Kickstarting the summer with smooth jazz and timeless classics, The Generations Trio blends rich melodies and swinging grooves, performing favorites from icons like Miles Davis and Herbie Hancock alongside fresh takes on classic rock hits.June 27, 2025 – Life Support
With funky harmonies and an eclectic mix of instruments, Life Support reinvents acoustic rock with the cajón, electric ukulele, and acoustic bass, delivering an energetic and engaging sound.July 25, 2025 – The Blue Guitar
This dynamic group covers rock, jazz, R&B, and pop, combining instrumental arrangements with powerful vocals for an unforgettable performance.August 22, 2025 – Vexine
Closing out the summer with their signature "southern rock noir," Vexine’s powerhouse vocals and bold instrumentation will electrify the crowd. This final Fourth Friday will also announce the winner of the Ashland Song Contest, unveiling an original song inspired by the town itself.
Vend at Ashland Fourth Fridays
Beyond the music, Ashland Fourth Fridays offer an immersive experience, including extended shopping hours at downtown boutiques, an artist marketplace, and delicious eats from local restaurants. The Ashland Dance Academy will once again energize the crowd with special performances, while thrill-seekers can enjoy interactive entertainment like escape games from RED VEIN Escape and eerie storytelling with Ashland Haunted History Tours.
Artists, artisans, and food vendors are encouraged to apply to be part of this celebration of creativity and community. Vendor spaces are carefully curated to highlight the region’s vast talent, ensuring a diverse and engaging experience for attendees. Interested vendors should apply exclusively through the Downtown Ashland Association.
Ashland Song Contest
For those eager to leave their mark on Ashland’s musical legacy, the Ashland Song Contest is now accepting entries. Songwriters of all levels are invited to compose an original tune celebrating Ashland, with the winning piece earning a professional recording session, a live debut at the Light Up the Tracks Celebration, streaming on all major platforms, and a played on the K101.2 POP.
From handcrafted art to delicious cuisine, from jazz melodies to rock anthems, Ashland Fourth Fridays are the perfect way to experience the town’s creative and cultural energy. Whether discovering a new favorite band, savoring a gourmet dish, or finding the perfect locally made treasure, visitors are sure to be enchanted by this unique summer event.
For more information, including vendor applications and song contest submissions, visit AshlandFourthFridays.com and follow the Downtown Ashland Association on social media. Don’t miss the chance to discover, dine, and delight at Ashland Fourth Fridays—where music, art, and community shine under the summer sky.