Power Up with Expert Workshops

Are you an entrepreneur in Ashland, Virginia, or beyond, ready to take your business idea to the next level? The Center Street Pitch Competition is your opportunity to showcase your vision, gain valuable feedback, and compete for the chance to win resources that can transform your business. Applications are due by 5 PM on March 19, 2025, so don’t miss out!

To help you prepare, POWER UP Productions, in collaboration with the Downtown Ashland Association, has produced a series of expert-led workshops designed to strengthen your business strategy. These recorded sessions are available for streaming, giving you access to essential insights whenever and wherever you need them.

Stream Now: Business-Building Workshops

🔹 Business to Business Tools & Tactics

Presented by Amy Garelick of POWER UP Productions and Dorian Cunion of Your Path Coaching & Consulting, this session explores how small businesses can thrive in the B2B landscape and implement impactful marketing initiatives.

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🔹 Search Engine Optimization & Analytics

Nickkol Lewis of Visual Appeal shares strategies for improving your business’s online visibility through SEO and analytics, helping you make informed decisions to drive growth.Watch Now

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🔹 Establishing a Five-Year Business Plan

Dorian Cunion of Your Path Coaching & Consulting provides a roadmap to future-proof your business and optimize day-to-day management.

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🔹 Commercial Real Estate for Small Business

Tiffany Elder, MBA of Paradigm Properties, discusses commercial real estate revitalization and how it benefits entrepreneurs, property owners, and local communities.

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🔹 Value Proposition, Customer Data & Brand Strategy

Strengthen your business with strategies to define a compelling value proposition, leverage customer data, and build a strong brand.

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🔹 Workforce Recruitment, Retention & Operations

Carol Reese of ReeSources shares essential strategies for attracting top talent, retaining employees, and streamlining business operations through effective SOPs

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These workshops provide the tools you need to build a compelling pitch and a successful business. The Center Street Pitch Competition judges will be looking for depth of business understanding, existing market traction, and uniqueness of idea—so take advantage of these valuable insights!

Apply Today!

Entering is easy—just complete a few questions and submit your application before March 19 at 5 PM.

Ready to pitch your idea and power up your business? Apply today!

4 Tips for Moving Up in March

There’s never been a better time for businesses to level up and make a mark in the Center of the Universe. With exciting opportunities to apply, enter, register, and sponsor local events, Ashland is buzzing with possibilities for growth and connection. Whether you're an aspiring entrepreneur or a seasoned business owner, now is the perfect moment to take the next step in building your presence and accelerating your business success.

Apply to pitch by March 19.

The Dominion Energy Innovation Center (DEIC) and the Downtown Ashland Association (DAA) are teaming up to bring back the Center Street Pitch Competition on April 10, 2025, at the historic Ashland Theatre. This event is designed to empower local entrepreneurs, offering a stage to present innovative business ideas with over $35,000 in prizes up for grabs. For those looking to compete, the application process is simple—just complete a brief application and submit an executive summary of your business plan by March 19, 2025. Whether you’re in the heart of Ashland or the surrounding Hanover County, the competition is open to businesses in various categories, including Main Street businesses, agriculture, and more. Winners will not only walk away with cash prizes but also gain invaluable exposure and a chance to become a part of the vibrant Ashland community.

Register to attend on March 29

But that’s not the only opportunity for business owners looking to level up in the Center of the Universe. Women entrepreneurs will find a powerful ally in Women Building Bridges to Business, taking place on March 29 at Ash & Olive. This transformative event will provide knowledge and resources to help navigate the challenges of accessing capital and growing a business. With a keynote by Dr. Karen Totten White and a dynamic marketing panel, attendees will gain actionable insights to take their business to new heights. It’s not just about learning—it’s about connecting with other like-minded entrepreneurs and being inspired to reach for new goals.

Enter NeeChic Discovery Assessment by March 28

March isn’t just about blooming flowers—it’s also a season of transformation, and that includes your professional image. Whether preparing for the Center Street Pitch Competition, a job interview, or a career shift, first impressions matter. Anetra Bryd of NeeChic is here to help professionals refine their style and step into success with confidence. To take it a step further, attendees of the NeeChic Elevation Event on March 15, 2025, will gain exclusive insights into fashion strategies, enjoy a mini runway show, and even have the chance to win a $150 Discovery Assessment to align their wardrobe with their ambitions. A polished appearance isn’t just about looking the part—it’s about feeling empowered to take on the world.

Sponsor Ashland Train Day

As businesses grow, so do the opportunities to market and promote. For those looking to elevate their brand, participating in events like Ashland Train Day is a smart move. With over 20,000 people in attendance each year, sponsoring this signature event is an excellent way to get your business in front of a large, engaged audience. Sponsors benefit from extended marketing exposure, making it a win-win for anyone looking to expand their reach and connect with potential customers.

In Ashland, the possibilities for business growth are endless, and the community is here to support you every step of the way. Whether you're competing in a pitch competition, attending a transformative business event, or sponsoring a popular local event, now is the time to take action and make your mark in the Center of the Universe. Don't miss these exciting opportunities—apply, register, enter, and sponsor today, and watch your business soar!

NeeChic’s Tips for March’s Hiring Season

Anetra Bryd of NeeChic

March isn’t just the beginning of spring—it’s the hottest month for hiring! Whether you’re looking to land your dream job, impress the judges at the Center Street Pitch Competition, or simply refresh your style, your wardrobe plays a crucial role in making a strong first impression. With research showing that it takes only a tenth of a second to 30 seconds for someone to form an opinion about you, your outfit isn’t just clothing—it’s your personal brand.

Anetra Bryd of NeeChic is here to help you refine your look and step into success with confidence. Plus, don’t miss the chance to win a $150 Discovery Assessment to determine your body type, professional and personal goals, and style alignment—all while supporting Downtown Ashland Association’s mission. Read on for expert tips to help you shine!

Step 1: Cleanse Your Closet, Clear Your Mind

Before you upgrade your wardrobe, take inventory of what you already own. If you haven’t worn an item in six months, it’s time to let it go. Donate those "I’ll wear it when I lose 10 pounds" pieces and focus on keeping clothing that flatters your current body type. If you’re unsure what styles complement you best, NeeChic can help you identify your ideal silhouette.

Step 2: Styling for a Job Interview

Dressing well for an interview signals professionalism, confidence, and attention to detail. Aim for timeless, tailored pieces that communicate competence and credibility.

• Ladies: A wrap dress or pencil skirt paired with a structured blazer and simple diamond studs.

• Gentlemen: A well-fitted blazer, crisp button-down shirt, and polished shoes.

Bonus tip: Stick to neutral colors with a pop of personality—think a bold accessory or a statement tie to stand out in a memorable way.

Step 3: Seamlessly Transition Your Style Between Seasons

Spring weather can be unpredictable, but layering is your best friend. Invest in versatile pieces that transition smoothly from winter to spring.

• Swap out heavy coats for lightweight trench coats or structured blazers.

• Incorporate breathable fabrics like cotton and linen while still layering with cardigans or scarves.

• Opt for a color palette shift: move from deep winter hues to softer pastels or vibrant spring tones.

Step 4: From Work to Date Night—The Effortless Outfit Change

Your busy schedule shouldn’t stop you from feeling fabulous at every occasion. The key to going from office-appropriate to evening-ready is strategic layering and accessories.

• Ladies: Swap a blazer for a leather jacket and trade flats for heels. Add bold lipstick, statement jewelry, and voilà—instant date night glam.

• Gentlemen: Roll up your sleeves, ditch the tie, and switch out dress shoes for sleek loafers or stylish sneakers for a more relaxed, confident look.

Step 5: Authentic Style—Dressing as Your Best Self

Fashion is more than just clothing; it’s self-expression. Your wardrobe should reflect your personality, values, and lifestyle.

• If you love color, don’t be afraid to embrace it.

• If comfort is key, invest in high-quality, well-fitting basics that feel as good as they look.

• Confidence is the ultimate accessory—wear what makes you feel empowered.

Poatables at the 2024 Center Street Pitch Competition

Ace the Center Street Pitch Competition in Style

For those competing in the Center Street Pitch Competition on April 10, your outfit should match the power of your business idea.

• Dress one level above the event’s standard attire. Business casual? Go business professional.

• Choose clothing that allows you to move comfortably and confidently on stage.

• Stick with classic, well-tailored pieces that won’t distract from your pitch.

The Boldly Chic by Anetra: NeeChic Elevation Event

📅 Date: March 15th, 2025
⏰ Time: 4 - 7 PM
📍 Location: The Yellow House, 2601 Semmes Ave

Something bold is coming… and it’s all about YOU.
Join us for an evening that’s equal parts style, sophistication, and strategy. Hosted by the one and only Anetra, this isn’t just an event—it’s a movement to unlock your boldest, most confident self.

What’s in Store?

✨ A mini fashion show that will leave you inspired (and maybe a little jealous).
📸 Professional headshots to make your LinkedIn profile the envy of the feed.
💎 A big reveal you won’t want to miss (hint: it involves a logo and a whole lot of chic).
🍷 Sip, savor, and connect with fashion-forward, creative, and entrepreneurial minds over wine, light bites, and sweet treats.
🎁 Exclusive Swag Bags Await—Because You Deserve a Little Extra Glam!
💼 Oh, and did we mention exclusive investment packages? Because your future self will thank you.

Spaces are limited, and this is one event you’ll regret missing. Ready to elevate? Buy tickets!

Ready to Elevate Your Look? Enter the NeeChic Raffle!

Sold out

Raffle - Discovery Assessment with NeeChic

$5.00

Purchase

Want personalized guidance? Enter to win a $150 Discovery Assessment with NeeChic, which includes an expert evaluation of your body type, professional and personal style goals, and wardrobe alignment. The winner will receive an email from the Downtown Ashland Association on Friday, March 28.

Don’t miss this opportunity to step into success—whether you’re launching a business, landing your next job, or simply ready for a fashion refresh, NeeChic is here to help you look and feel your best!

Entrepreneurs Compete for $35,000 in Prizes

Dominion Energy Innovation Center Executive Director Adam Sledd with 2024 Center Street Pitch Competition panelists.

The Dominion Energy Innovation Center (DEIC) and Downtown Ashland Association (DAA) are thrilled to announce the return of the Center Street Pitch Competition, a dynamic event designed to empower local entrepreneurs and ignite innovation. Set to take place on April 10, 2025, at the historic Ashland Theatre, this competition provides an exciting platform for aspiring business owners to present their ideas and compete for over $35,000 in prizes.

Encouraging Innovation, Strengthening Community

"The Center Street Pitch Competition is an incredible opportunity not just to support local entrepreneurs financially but to come together as a community to celebrate their innovative ideas," said Lou Keeton, Director of Operations with Downtown Ashland Association.

Now in its tenth year, the competition continues to drive economic growth by providing early-stage capital to promising businesses. "Through the Center Street Pitch Competition, we're celebrating ten years of empowering local entrepreneurs and igniting their innovative spirit with early-stage capital," said Adam Sledd, Executive Director of DEIC. "This year is particularly exciting as we partner with the Downtown Ashland Association to increase the prize pool and focus on a diverse set of Main Street businesses that make Ashland and Hanover a thriving community."

Who Can Compete?

Local entrepreneurs are encouraged to apply for a chance to win up to $10,000 in prizes. The competition will award winners in three categories:

All entrepreneurs in all industries are welcome to apply, with selection favoring SWAM businesses.

APPLY

Center of the Universe Business:

Open to businesses located within the Ashland Main Street District. First place wins $10,000, second place $5,000, and third place $2,500. The first-place winner also receives a complimentary Downtown Ashland Association membership.

APPLY

Hanover and Beyond Business:

Open to businesses in the Town of Ashland, Hanover County, and the greater Richmond Region. First place wins $5,000, second place $2,500, and third place $1,500, with the first-place winner also receiving a DEIC membership.

APPLY

Agriculture & Forestry Business:

to farm and forestry businesses in Hanover County and the greater Richmond MSA. First place wins $5,000, second place $2,500, and third place $1,500, with the first-place winner also receiving a DEIC membership.

APPLY

How to Apply: Entrepreneurs can apply by completing a brief application and submitting an executive summary of their business plan. Applications are due by 5 PM on March 19, 2025. Apply today!

Event Details: The Center Street Pitch Competition will be held on April 10, 2025, at the Ashland Theatre from 6 PM – 8 PM. Doors open to the public at 5:30 PM, and attendees are encouraged to come and cheer on local entrepreneurs as they showcase their innovative business ideas.

This competition is a testament to the ongoing commitment of DEIC and DAA to support small business owners with mentorship, networking, and education year-round. For more information and to apply, visit www.ashlandvirginia.com/pitch

7 Steps to a Winning Pitch

Dorian Cunion of Your Path Coaching & Consulting

Pitching your business idea or product can be an anxiety-producing experience, but it's also an incredible opportunity to gain support, funding, and recognition. Whether you're facing a panel of investors, potential partners, or a curious audience, a well-crafted pitch can make all the difference.

Your Path Coaching & Consulting has crafted this article to save you time and guide you in masterfully educating people about your company. They’ve have done the research, studied film, and reflected on their clients' experiences to provide you with the 7  essential steps you should execute when preparing for a pitch:

1. Know Your Audience:

Melody Short judging the 2024 Center Street Pitch Competition. Apply to pitch in the 2025 Center Street Pitch Competition by 5 PM on March 19.

Before you craft a single word, take the time to understand your audience. Who are they? What are their interests and priorities? Why should they care about your company?  You'll establish a connection by tailoring your message to resonate with their specific needs and expectations. Consider their level of knowledge about your industry and adapt your language and explanations accordingly. Research their backgrounds and identify any common ground or shared interests that you can leverage to build rapport.

Pro Tip: Create a detailed profile of your anticipated audience, including their demographics, motivations, and pain points. Remember, some people lead with their hearts, while others focus on financials and logic. Be prepared to speak to all personality types. 

2. Hook Them From the Beginning:

People have short attention spans. You need a strong hook to grab your audience's interest right away. Your hook could be a compelling statistic, a thought-provoking question, or a bold statement that highlights the problem you're addressing. Make sure your hook is relevant to your audience and creates a sense of intrigue or urgency. Use storytelling techniques to draw them in and make them eager to hear more.

Pro Tip: Test your hook on different people and get their feedback. Does it pique their interest? Does it make them want to learn more? Refine your hook until it consistently grabs people's attention.

3. Tell Your Story:

Center Street Sound Company at the 2024 Center Street Pitch Competition. Apply to pitch in the 2025 Center Street Pitch Competition by 5 PM on March 19.

Humans are wired for stories. Share your journey and the inspiration behind your business to create an emotional connection with your audience. Let them see your passion, your struggles, and your triumphs. A little vulnerability will make your pitch more memorable and relatable. Use vivid language and imagery to paint a picture in their minds. Be authentic and vulnerable, allowing your audience to connect with you on a human level.

Pro Tip: Structure your story with a clear beginning, middle, and end. Introduce the challenge you faced, describe the journey you took to overcome it and highlight the positive impact your solution has had.

4. Present a Clear Solution:

Once you've established the problem and captured their attention, it's time to shine a light on your solution. Explain how your product or service addresses the challenge uniquely and effectively. Use clear and concise language, avoiding technical jargon that might confuse your audience. Focus on the benefits of your solution and how it will improve their lives or businesses. Use visuals, such as charts or diagrams, to illustrate your points and make them easier to understand.

Pro Tip: Develop a concise and compelling value proposition that clearly articulates the benefits of your solution. Being brief and precise will help your audience quickly grasp the value you offer and why they should care.

5. Back It Up with Evidence:

Ashland Embroidery and DW Studioz at the 2024 Center Street Pitch Competition. Apply to pitch in the 2025 Center Street Pitch Competition by 5 PM on March 19.

Don't just tell your audience that your solution works – show them! Provide data, testimonials, or case studies that demonstrate the effectiveness of your product or service. This adds credibility to your claims and strengthens your pitch. Use quantifiable metrics to showcase the impact you've made. Highlight the positive experiences of your existing customers or clients.

Pro Tip: Choose evidence directly relevant to your target audience and their priorities. This will make your claims more persuasive and impactful.

6. State Your Ask Clearly:

What do you want your audience to do after hearing your pitch? Whether it's investing in your company, partnering with you, or simply spreading the word, be clear and direct about your ask. Don't leave them guessing what the next steps are. Explain how their support will help you achieve your goals and make a difference. Make it easy for them to take action by providing clear instructions or contact information.

Pro Tip: Practice your ask beforehand to ensure you deliver it confidently and clearly. Make eye contact with your audience and show them you believe in your words. 

7. Practice Makes Perfect:

RVA Hot Wheelz at the 2024 Center Street Pitch Competition. Apply to pitch in the 2025 Center Street Pitch Competition by 5 PM on March 19.

A well-rehearsed pitch is a confident pitch. Practice your delivery, paying attention to your tone, pace, and body language. The more comfortable you are with your material, the more natural and persuasive you'll be. Record yourself practicing and identify areas for improvement. Get feedback from friends, family members, and other business owners you know. 

Pro Tip: To prepare for your pitch, practice it in different environments and in front of different audiences. This will help you adapt your delivery and ensure your message resonates.

Remember, a winning pitch is a blend of logic and emotion. By appealing to both the head and the heart, you'll create a lasting impression and increase your chances of achieving your goals. So, go out there, share your vision, and make your dreams a reality!

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The Center Street Pitch Competition is a dynamic event designed to empower local entrepreneurs and ignite innovation. Set to take place on April 10, 2025, at the historic Ashland Theatre, this competition provides an exciting platform for aspiring business owners to present their ideas and compete for over $35,000 in prizes. Apply for your chance to win before March 19 at 5 PM.