Meadowgate Alpacas presenting at the 2024 The Center Street Pitch Competition
The Center Street Pitch Competition is the ultimate proving ground for Ashland’s boldest entrepreneurs, and in 2024, Meadowgate Alpacas swam ahead of the competition, securing first place in the Agriculture & Forestry category. Their pitch wasn’t just a win—it was a wake-up call to the power of innovation in agritourism and sustainable fiber production. Now, as the 2025 competition approaches, a fresh school of contenders is gearing up to dive into the tank, eager to follow in Meadowgate’s hoofprints.
Nicole and Stephen Phillips, the dynamic duo behind Meadowgate Alpacas, entered the competition on a whim—much like a last-minute cannonball into uncharted waters. With just a week before the deadline, they decided to put their business to the test, proving that sometimes the biggest splashes come from the boldest leaps. Their edge? A revolutionary approach to alpaca ownership that prioritized not just fiber and breeding, but also animal disposition.
“When we entered this industry, the overwhelming focus was on fiber, breeding, and showing, and we were even told that ‘nobody cares’ about the disposition of the animal,” Nicole shared. “From the beginning, we knew that we could create a successful model by centering on the idea that disposition is just as important as fiber.”
Their commitment to gentle handling and socialization has paid off—big time. Their alpacas, well-acclimated to human interaction, have become the ultimate brand ambassadors, captivating visitors, attending events, and even participating in therapy programs. Thanks to their 2024 win, Meadowgate secured funding to purchase a climate-controlled van, allowing their alpaca outreach to extend into the warmer months. “Winning effectively restored a third of our market options,” Nicole explained. “We’re now able to expand not only our profitable appearances but also our free therapy program, reaching even more communities.”
But the Phillips family isn’t stopping there. Their next big goal? Launching a Virginia Fiber Pool to repurpose unused fiber from local farms into Virginia Grown socks and shoe insoles—an idea that could completely transform the state’s fiber industry. Their journey proves that sometimes, the biggest catches come from taking a chance and diving in headfirst.
Now, the 2025 Center Street Pitch hopefuls are ready to make their own waves, and Meadowgate is here to help them navigate the waters. With a fin-tastic lineup of competitors across multiple categories, it’s time to meet the next generation of business sharks before the April 10 show at the Ashland Theatre.
Meet the Contestants Ready to Sink or Swim
Center of the Universe Finalists
Ash & Olive is serving up a winning recipe where quality meets community. Their flame-to-table artisanal dishes, curated wine and cocktail program, and inviting atmosphere make them a hometown favorite. Can their pitch be as smooth as their gelato?
Free Jambalaya Studios is mixing technology and creativity to craft an immersive entertainment experience as rich and layered as its namesake dish. Will their unique approach turn heads and net them a win?
Monique’s Crepes is flipping expectations and crafting mouthwatering delights. With nearly 13 years in business, owner Monique Sage Pecora hopes to use the competition to keep rolling forward. Will the judges bite?
Hanover and Beyond Finalists
Revival Spa is creating an oasis of relaxation and wellness, proving that self-care is more than a luxury—it’s a necessity. Can they turn the competition into their own personal paradise?
Haven House Florals is spreading kindness one bouquet at a time. With dreams of a mobile flower and plant shop, they hope to bloom into new opportunities. Will their pitch be as vibrant as their arrangements?
T.Lo Noticias e Informacion is keeping the community informed with Spanish-language news coverage that’s timely, accurate, and essential. Will they make headlines in this competition?
Agriculture & Forestry Finalists
Davis Natives is deeply rooted in the mission of preserving and cultivating native plants. Owners Lauren and Brad Davis are hoping to branch out and inspire a movement toward sustainable landscaping.
Breemar Flower Farm is growing something truly special. With a focus on sustainability, they need a cooler to keep their fresh-cut flowers in top condition year-round. Will their pitch be as bright as their blooms?
Rhythm Ranch Homestead is harmonizing agriculture with sustainability. Their commitment to ethical farming and community engagement sets them apart. Can they strike the right chord with the judges?
POWER UP Productions is planting seeds of success in video storytelling. Their project, “Field and Fork: Farmer’s Market Journeys,” is a love letter to Virginia’s agricultural roots. Can they cultivate a win?
These entrepreneurs are ready to put their best fin forward and make a splash in the Center Street Pitch Competition. With their eyes on the prize and their pitches sharpened like a shark’s teeth, who will swim to the top and land the investment of a lifetime?
Come watch the drama unfold on April 10th at the Ashland Theatre—because in this tank, only the boldest ideas will survive!
