This February, downtown Ashland is spinning its own golden tale with the launch of the Golden Taste of Ashland, a delicious milk chocolate bar with a twist straight out of a storybook. Hidden inside five of these delectable treats are coveted Golden Tickets, offering lucky winners extraordinary prizes from some of Ashland’s most beloved businesses.

Like a scene from Charlie and the Chocolate Factory, the Golden Taste of Ashland is more than a chocolate bar—it’s a passport to a world of delicious destinations and brilliant businesses in the heart of historic downtown Ashland, affectionately known as the Center of the Universe.

“If you want to view paradise, simply look around Ashland,” says Downtown Ashland Association’s Director of Operations Lou Keeton. “The Golden Taste of Ashland captures the whimsy and wonder of our town while giving folks a literal taste of the exceptional businesses that make Ashland shine.”

Every bar purchased supports the Downtown Ashland Association’s non-profit mission to amp up Ashland from the Center of the Universe and out of this world! Bars will be available while supplies last at participating local businesses:

*A custom-crafted cocktail experience at* ***Cask & Stave***

The Caboose Market & Cafe
Caravati’s Architectural Salvage
Changing Reins
Fin & Feather Pet Center
refunkit
110 Thompson Street
Thrill of the Hunt
Classic Coffee, Tea, and Books

Golden Ticket Prizes

Each Golden Ticket unlocks a treasure trove of prizes, from artisan meals to family-friendly fun. Among the prizes are:

Free farm-to-table dining at Caboose Market & Cafe
A custom-crafted cocktail experience at Cask & Stave
A $50 shopping spree at Tiny Tim’s Trains & Toys
Gourmet dishes from IL Forno Bar & Grill
Hearty homemade meals from Homemades by Suzanne
Concert tickets and beverages at Andy’s Restaurant & Lounge and Huddle Up Sports Bar

Wonka on the Big Screen

To sweeten the deal, Downtown Ashland invites everyone to a special screening of Wonka at the Ashland Theatre on Wednesday, February 12, at 6:30 PM. Golden Ticket holders can exchange their prize-winning bars for a free bag of popcorn to enjoy during the show. Buy tickets.

Sweet Thanks to Sponsors

The Golden Taste of Ashland wouldn’t be possible without the support of our generous sponsors: Minuteman Press of Ashland, Ashland Dance Academy, and the Downtown Ashland Association. Proceeds from the event will help Downtown Ashland Association continue its mission to create a vibrant and thriving community.

Get Your Golden Taste of Ashland Bar

Don’t miss your chance to experience Ashland’s golden magic. Treat yourself, support local businesses, and maybe—just maybe—find your very own Golden Ticket. Learn more at www.ashlandvirginia.com/taste